Former Microsoft CEO Ballmer Insists Windows Phone Needs Android Apps

Former Microsoft CEO Ballmer Insists Windows Phone Needs Android Apps

Microsoft CEO Satya Nadella’s ongoing big initiative to save Windows Phone won’t work, believes Steve Ballmer. The former chief executive, who is also the biggest individual shareholder in the firm, said in an interview with Bloomberg that the struggling mobile operating system needs Android apps to survive.

At company’s annual stakeholder meeting, Satya Nadella touted Universal Windows Platform, the company’s initiative to let developers quickly turn their desktop apps into their mobile counterpart (and its vice-versa) reusing most of the code, as a feature that benefits Windows Store over rival’s app stores.

“The powerful concept of Windows and Windows 10 is that it is one application platform, one store for developers, that then should attract developers to build once and have them run across all the Windows,” Nadella said addressing concerns of a disappointed stakeholder who wanted to know why his Windows Phone doesn’t have all the apps.

Ballmer in an interview to Bloomberg said that Nadella’s big initiative won’t work. “That won’t work,” Ballmer commented. Instead, Microsoft needs to enable Windows Phones “to run Android apps,” he added.

Universal Windows Platform runs on the idea of universal apps that exist for both mobile and desktop platforms. But the two-year old initiative led by Nadella, is yet to show any substantial benefits. The program hasn’t been able to entice many top apps such as Starbucks, Pocket, Pushbullet, and several of Google’s apps and services that still don’t exist on Windows Store.

The company announced four Windows Bridge projects this year that were aimed to allow developers to turn their Android, iOS, and Win32 apps into Windows 10 Mobile apps with minimal effort. However, a recent report claimed that the company has put Project Astoria, the porting tool for Android apps, is on hold for an “indefinite” period of time. The development of the iOS porting tool however appears to be on track.

Also during the interview with Bloomberg, Ballmer said that Microsoft should reveal profit margins and sales when reporting cloud earnings, rather than providing just a “run rate” that he called a “bullshit” metric.

Microsoft Lumia 950, Lumia 950 XL India Launch

Microsoft Lumia 950, Lumia 950 XL India Launch Tipped for November 30

If you’re looking forward to purchasing the new Microsoft Lumia 950 or Microsoft Lumia 950 XL in India, you might not have to wait till next month. The company has an event scheduled for November 30, in which it is expected to launch the flagship handsets.

At its Future Unveiled conference in Mumbai earlier this month, Microsoft CEO Satya Nadellaannounced that the company plans to launch both its newly launched Windows 10 Mobile-powered handsets in India by December. It appears we might not have to wait till the end of the year. Windows Central reports that the company is planning to launch the Lumia 950 as well as the Lumia 950 XL in all likelihood in India on November 30. Microsoft India confirmed an event on November 30 with Gadgets 360, however, it didn’t reveal what it plans to launch on the day.

Windows Central further notes that the company is also likely to launch the Display Dock, the device that allows a Windows 10 Mobile handset to connect to a large monitor and switch to Windows 10-like desktop mode. At this point, we don’t know how much Microsoft will ask for these handsets or the Display Dock.

For a refresh, the Lumia 950, which starts at $549 (roughly Rs. 35,800) in the US, comes with a 5.2-inch QHD display of pixel density 564ppi. It is powered by a 1.8GHz hexa-core Qualcomm Snapdragon 808SoC, 3GB of RAM, and 32GB of inbuilt storage that’s expandable via microSD card (up to 200GB).

The Lumia 950 XL, which starts at $649 (roughly Rs. 42,300), sports a 5.7-inch QHD display with a pixel density of 518ppi. It is powered by a 2GHz octa-core Qualcomm Snapdragon 810 SoC, 3GB of RAM, and 32GB of inbuilt storage that’s expandable via microSD card (up to 200GB).

Both handsets feature USB Type-C port (USB 3.1), with support for faster charging. The Lumia 950 and Lumia 950 XL handsets come equipped with a 20-megapixel rear camera with 4K video recording capability, OIS, and an f/1.9 aperture. There’s also a 5-megapixel sensor placed upfront with an f/2.4 aperture, which can shoot full-HD videos. Both the Lumia handsets run Microsoft’s new mobile operating system, Windows 10 Mobile. The Lumia 950 XL also comes with liquid cooling.